Privacy policy

Last updated: January 12, 2026

BETTYLOU APPAREL ("we", "us", "our") operates this website and online store (the "Services") to provide you with a curated shopping experience. Our store is hosted by Shopify Inc., which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit, use, or make a purchase from our website, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply with respect to personal information.

By accessing or using our Services, you confirm that you have read and understood this Privacy Policy.

Personal Information We Collect

When we refer to "personal information", we mean information that identifies, relates to, describes, or can reasonably be linked to you. This does not include anonymised or de‑identified data.

Depending on how you interact with our Services, we may collect the following categories of personal information:

  • Contact details: name, billing address, shipping address, email address, and phone number

  • Payment information: payment card details, transaction details, payment confirmations (payments are processed securely by third‑party payment providers)

  • Account information: username, password, preferences, and settings

  • Order information: items viewed, added to cart, purchased, returned, exchanged, or cancelled

  • Communications: messages you send to us, including customer support enquiries

  • Device information: IP address, browser type, device identifiers, and network information

  • Usage data: how you interact with and navigate our website

Sources of Personal Information

We collect personal information from the following sources:

  • Directly from you when you create an account, place an order, contact us, or otherwise provide information

  • Automatically through your use of our website, including cookies and similar technologies

  • From service providers who assist us in operating our business

  • From partners or third parties where permitted by law

How We Use Your Personal Information

We use your personal information for the following purposes:

Providing and Improving Our Services

  • Processing orders, payments, returns, and exchanges

  • Managing your account and preferences

  • Arranging shipping and delivery

  • Providing customer support

  • Personalising your shopping experience and improving our website

Marketing and Advertising

  • Sending promotional emails or communications (you can unsubscribe at any time)

  • Showing relevant advertisements on our website and third‑party platforms

Security and Fraud Prevention

  • Protecting our website, customers, and business

  • Detecting and preventing fraud or unauthorised activity

Legal Obligations

  • Complying with applicable laws and regulations

  • Responding to lawful requests from authorities

  • Enforcing our terms and policies

How We Share Your Personal Information

We may share your personal information in the following circumstances:

  • With Shopify and trusted service providers who help us operate our store (such as payment processing, analytics, shipping, and customer support)

  • With marketing and advertising partners to provide relevant promotions

  • When you direct us to share information (for example, for delivery or social media integrations)

  • With affiliated businesses

  • In connection with a business transaction such as a merger or sale

  • When required to comply with legal obligations

Relationship with Shopify

Our store is hosted by Shopify Inc. Shopify processes personal information to provide and improve its services. Your information may be transferred to countries outside your own.

To learn more about how Shopify handles personal information and your rights, please visit:

Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve our website, analyse performance, and personalise content. You can manage cookie preferences through your browser settings.

Third‑Party Websites

Our Services may contain links to third‑party websites. We are not responsible for the privacy practices, content, or security of those websites. Please review their privacy policies separately.

Children’s Privacy

Our Services are not intended for children under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

Data Security and Retention

We take reasonable measures to protect your personal information. However, no method of transmission over the internet is completely secure.

We retain personal information only as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our policies.

Your Rights

If you are located in the UK or European Economic Area, you may have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Object to or restrict certain processing

  • Request data portability

  • Withdraw consent where processing is based on consent

You may also opt out of marketing emails at any time by using the unsubscribe link in our emails.

To exercise your rights, please contact us using the details below.

International Transfers

Your personal information may be transferred outside the UK or EEA. Where this occurs, we rely on approved safeguards such as Standard Contractual Clauses to ensure appropriate protection.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

BETTYLOU APPAREL
Email: bethlouiseapparel@yahoo.com

For data protection purposes, BETTYLOU APPAREL is the data controller of your personal information.